The NFL in partnership with the San Francisco 49ers and Bay Area Host Committee (BAHC) is looking to engage Bay Area businesses to support the production of this world class event.
The Super Bowl LX Source Program is a localized version of the NFL Source procurement program. The program seeks to drive impact by connecting with local and diverse businesses in the event production and professional services industries. The program offers an opportunity for accepted member businesses to gain exposure to sub-contracting opportunities related to Super Bowl LX, as well as participate in capacity building programming.
The Super Bowl (taking place February 8, 2026) is more than just a one-day event. The NFL, BAHC, 49ers and our partners will be engaging with the Bay Area Community to plan and execute various events.
The goal of Super Bowl LX Source is to place a spotlight on the Bay Area’s best and brightest businesses.
Super Bowl LX Procurement Needs
The Super Bowl LX Source Program is driven by the procurement needs of Super Bowl LX.
Food & Beverage
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- Catering
- Food Trucks
Event Promotion
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- Graphic Design
- Large Format Printing/Signage
- Office Supplies
- Promotional Items
Event(s) Support
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- Audio Visual
- Carpet/Flooring
- Décor
- Entertainment
- Event Production
- Florals
- Golf Carts
- Laundry Services
- Photography/Videography
- Port-O-Lets
- Staging & Lighting
- Talent Trailers
- Temporary Housing
- Temporary Event Staffing
- Tenting
- Traffic Management
- Venues
- White Glove/Concierge Services
Professional Services
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- Financial Services
- IT/Tech Services (Web/App Development)
- Legal Services
- Management & Advisory (Administrative)
Construction & Maintenance
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- Barricades/Fencing
- Cable Wire Contractors
- Contract Labor
- Equipment Rentals (Heavy)
- General Contractors
- IT/Tech Services (Engineering)
- Janitorial Services
- Management & Advisory (Construction/Permitting/Safety)
- Scaffolding
- Shoring
- Temporary Structures/Containers
- Waste Removal
Transportation
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- Management & Advisory (Broker)
- Transportation (Freight)
- Transportation (High-Capacity Passenger Vehicles)
Security
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- IT/Tech Services (Cybersecurity)
- Management & Advisory (Security)
- Security Staffing/Augmentation
Member Benefits
Inclusion in Super Bowl LX Source Member Directory: This Directory is shared with the NFL and the Bay Area Host Committee’s primary contractors and event producers to help identify local suppliers for Super Bowl LX subcontracting opportunities. As a legacy component of the program, the Directory will be transferred to the San Francisco 49ers and be uploaded to the NFL’s National supplier database which is accessible by NFL staff, teams, sponsors, and partners organizations affiliated with the NFL at the conclusion of Super Bowl LX.
Access to Capacity Building Opportunities: Events and market-specific workshops with the goal of educating member businesses in areas of their interest while preparing them to be successful in doing business with the NFL.
Networking Opportunities with NFL and 49ers partners
Becoming a member of the Super Bowl LX Source Program is a competitive process, and acceptance within the program does not guarantee contracts and/or RFP invites.
Program Guidelines
- Be headquartered within the Bay Area (Counties: Alameda, Contra Costa, Marin, Napa, Sacramento, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano, Sonoma, Yolo)
- Provide a product or service requested by the Super Bowl LX Source Program
- Be the direct provider of the goods and/or services in the specialty area in which the business is applying
- Be in good standing and eligible to do business within the state of California
- Have been in operation since February 2023
- Encourage participation by diverse-owned businesses (defined under federal guidelines as at least 51% owned and operated by one of the following: woman, person with disabilities, minority, veteran, or LGBTQ+ individuals)
Recognized Certifications
National Certifications Accepted by the NFL
Disability:IN
- DOBE: Disability-Owned Business Enterprise
National LGBT Chamber of Commerce (NGLCC)
- LGBTBE: LGBT Business Enterprise
National Minority Supplier Development Council (NMSDC)
- MBE: Minority Business Enterprise
National Veteran Owned Business Association (NaVOBA)
- VBE: Veteran’s Business Enterprise
- SDVBE: Service-Disabled Veteran’s Business Enterprise
National Women Business Owners Corporation (NWBOC)
- MBE: Minority Business Enterprise
- WBE: Women’s Business Enterprise
- VBE: Veteran’s Business Enterprise
Small Business Administration (SBA)
- 8(a)
- VOSB: Veteran-Owned Small Business
- SDVOSB: Service-Disabled Veteran-Owned Small Business
U.S. Black Chambers Inc. (USBC)
- ByBlack
U.S. Department of Veteran Affairs (VA)
- VOSB: Veteran-Owned Small Business
- SDVOSB: Service-Disabled Veteran-Owned Small Business
Women’s Business Enterprise National Council (WBENC)
- WBE: Women’s Business Enterprise
Additional Local Certifications Recognized by Super Bowl LX
CA Public Utilities Commission Supplier Clearinghouse
- DOBE: Disability-Owned Business Enterprise
- LGBTBE: LGBT Business Enterprise
- MBE: Minority Business Enterprise
- SDVOSB: Service-Disabled Veteran-Owned Business
- WBE: Women’s Business Enterprise
California Unified Certification Program
- ACDBE: Airport Concession Disadvantaged Business Enterprise
- DBE: Disadvantaged Business Enterprise
Cal eProcure
- DVBE: Disabled Veteran Business Enterprise
THE SUPER BOWL LX SOURCE PROGRAM APPLICATION IS NOW CLOSED.
All businesses that applied will be notified of program status by April 2025.
sTILL INTERESTED IN DOING BUSINESS WITH THE LEAGUE?
FAQs
What does it mean to be a member of the Super Bowl LX Source Program?
It is important to note that securing a spot in the program does not guarantee that a contract opportunity will be presented.
Now that I've been accepted into the program, am I considered a "preferred" supplier?
Member businesses accepted in the program will be a part of an exclusive listing of suppliers utilized by NFL event producers and vendors looking for experienced, qualified, local suppliers with the capacity to help execute Super Bowl contracts.
However, once in the program, there is no distinction between members. Accepted businesses are considered “approved suppliers” which designates they have met all eligibility criteria of the Super Bowl LX Source Program.
How will the member directory be used? Will my information be shared with any third-party organizations?
Are the NFL and its primary contractors required to use the member directory to select suppliers?
Can I use NFL Source, Super Bowl LX, Bay Area Host Committee, or San Francisco 49ers logos to promote my involvement in the Super Bowl LX Source Program?
Once accepted, what is the timeline for procurement opportunities?
Super Bowl LX contracting is a competitive 15-month process between December 2024 and February 2026. Businesses can be contacted to bid at any time during this period. Event producers and NFL vendors use the member directory as a tool to identify suppliers. All purchasing processes, decisions and timelines rest solely with the buyer. There is no centralized site for RFPs nor a master calendar of opportunities available. This is a vendor-led process, and buyers will contact members at their discretion. Members are encouraged to always be prepared, responsive, and keep all business information updated.
How can I improve my chances of being selected for a contract?
Please understand that there are no guarantees that participating in the Super Bowl LX Source Program, or its activities, will result in a contract award.
Will it cost me anything to be a part of this program?
What are the compliance requirements for credentialing, licensing, bonding, and/or insurance for the Super Bowl LX?
What are the three most important tips to stay competitive if/when provided with a Super Bowl LX contract opportunity?
- Responsiveness is key: List your cell phone number in the directory, on your Source Program materials, and email. Buyers often work nights and weekends and will want to reach you directly.
- Be diligent in your reviews: It is important to carefully examine all legal agreements, deadlines, and requirements. Once engaged, businesses are responsible for executing on all agreed terms.
- UNDERPROMISE AND OVERDELIVER: Do not oversell your capacity or overbid your services. Businesses are expected to provide competitive pricing at the highest level of performance. Doing so nurtures the possibility for long-term relationships and future opportunities.
Will there be other opportunities that extend beyond the Super Bowl?
Do I need to be certified to be a part of the Super Bowl LX Source Program?
No. Certification is not required to apply or to be a part of the Super Bowl LX Source Program. However, accepted eligible participants are encouraged to become certified while in the program. All member businesses can benefit from the program’s capacity building and networking activities regardless of certification status.