The Road to Super Bowl LX Starts Here!

Learn about the Super Bowl LX Source Program

The Road to Super Bowl LX Starts Here!

Learn about the Super Bowl LX Source Program

The NFL in partnership with the San Francisco 49ers and Bay Area Host Committee (BAHC) is looking to engage local businesses to support the production of this world class event.

The Super Bowl LX Source Program is a localized version of the NFL Source procurement program. The program seeks to drive impact by connecting with local, diverse businesses in the event production and professional services industries. The program offers an opportunity for accepted member businesses to gain exposure to sub-contracting opportunities related to Super Bowl LX, as well as participate in capacity building programming.

The Super Bowl (taking place February 8, 2026) is more than just a one-day event. Over the next year the NFL, BAHC, 49ers and our partners will be engaging with the Bay Area Community to plan and execute various events.

The goal of Super Bowl LX Source is to place a spotlight on the Bay Area’s best and brightest businesses.

Procurement Needs

The Super Bowl LX Source Program is driven by the procurement needs of Super Bowl LX and the local team.
Businesses who fall in the below categories within the Bay Area are encouraged to apply.

Food & Beverage

    • Catering
    • Food Trucks

Event Promotion

    • Graphic Design
    • Large Format Printing/Signage
    • Office Supplies
    • Promotional Items

Event(s) Support

    • Audio Visual
    • Carpet/Flooring
    • Décor
    • Entertainment
    • Event Production
    • Florals
    • Golf Carts
    • Laundry Services
    • Photography/Videography
    • Port-O-Lets
    • Staging & Lighting
    • Talent Trailers
    • Temporary Housing
    • Temporary Event Staffing
    • Tenting
    • Traffic Management
    • Venues
    • White Glove/Concierge Services

Professional Services

    • Financial Services
    • IT/Tech Services (Web/App Development)
    • Legal Services
    • Management & Advisory (Administrative)

Construction & Maintenance

    • Barricades/Fencing
    • Cable Wire Contractors
    • Contract Labor
    • Equipment Rentals (Heavy)
    • General Contractors
    • IT/Tech Services (Engineering)
    • Janitorial Services
    • Management & Advisory (Construction/Permitting/Safety)
    • Scaffolding
    • Shoring
    • Temporary Structures/Containers
    • Waste Removal

Transportation

    • Management & Advisory (Broker)
    • Transportation (High-Capacity Passenger Vehicles)
    • Transportation (Freight)

Security

    • IT/Tech Services (Cybersecurity)
    • Security Staffing/Augmentation
    • Management & Advisory (Security)

Unsure if you fall in these categories?
Apply anyway. If we have questions we will reach out directly.

Member Benefits

Inclusion in Super Bowl LX Source Member Directory: This Directory is shared with the NFL and the Bay Area Host Committee’s primary contractors and event producers to help identify local suppliers for Super Bowl LX subcontracting opportunities. As a legacy component of the program, the Directory will be transferred to the San Francisco 49ers and be uploaded to the NFL’s National Supplier diversity database which is accessible by NFL staff, teams, sponsors, and partners organizations affiliated with the NFL at the conclusion of Super Bowl LX.

Access to Capacity Building Opportunities: Events and market-specific workshops with the goal of educating member businesses in areas of their interest while preparing them to be successful in doing business with the NFL.

Networking Opportunities with NFL and 49ers partners

Becoming a member of the Super Bowl LX Source Program is a competitive process, and acceptance within the program does not guarantee contracts and/or RFP invites.

How to Participate

SHARE YOUR INFO

We are currently collecting interested businesses contact information to notify you when the application is open.

    SET ALERTS

    The Program Application will open in December 2024. Businesses are encouraged to keep up with their emails and check back here periodically to get up-to-date notifications about the application’s launch.

      PREP YOUR MATERIALS

      Businesses will be asked to share company details, capabilities and certifications at the time of application. If you are eligible to acquire a certification, we encourage you to start the process as soon as possible.

        Eligibility Requirements

        • Be headquartered within the Bay Area (Counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano, Sonoma)
        • Qualify as diverse-owned under federal guidelines (at least 51% owned and operated by one of the following: woman, person with disabilities, minority, veteran, or LGBTQ+ individuals)
        • Provide a product or service requested by the Super Bowl LX Source Program
        • Be the direct provider of the goods and/or services in the specialty area in which the business is applying
        • Be in good standing and eligible to do business within the state of California
        • Have been in operation since February 2023

        Recognized Certifications

        National Certifications Accepted by the NFL

        Disability:IN
        • DOBE: Disability-Owned Business Enterprise
        National LGBT Chamber of Commerce (NGLCC)
        • LGBTBE: LGBT Business Enterprise
        National Minority Supplier Development Council (NMSDC)
        • MBE: Minority Business Enterprise
        National Veteran Owned Business Association (NaVOBA)
        • VBE: Veteran’s Business Enterprise
        • SDVBE: Service-Disabled Veteran’s Business Enterprise
        National Women Business Owners Corporation (NWBOC)
        • MBE: Minority Business Enterprise
        • WBE: Women’s Business Enterprise
        • VBE: Veteran’s Business Enterprise
          Small Business Administration (SBA)
          • 8(a)
          • VOSB: Veteran-Owned Small Business
          • SDVOSB: Service-Disabled Veteran-Owned Small Business
          U.S. Black Chambers Inc. (USBC)
          • ByBlack
          U.S. Department of Veteran Affairs (VA)
          • VOSB: Veteran-Owned Small Business
          • SDVOSB: Service-Disabled Veteran-Owned Small Business
          Women’s Business Enterprise National Council (WBENC)
          • WBE: Women’s Business Enterprise

          Additional Local Certifications Recognized by Super Bowl LX

          CA Public Utilities Commission Supplier Clearinghouse
          • DOBE: Disability-Owned Business Enterprise
          • LGBTBE: LGBT Business Enterprise
          • MBE: Minority Business Enterprise
          • SDVOSB: Service-Disabled Veteran-Owned Business
          • WBE: Women’s Business Enterprise
            California Unified Certification Program
            • ACDBE: Airport Concession Disadvantaged Business Enterprise
            • DBE: Disadvantaged Business Enterprise
            Cal eProcure
            • DVBE: Disabled Veteran Business Enterprise

            Acquiring a diverse certification is best practice. Businesses that are currently in the process of obtaining their certification are eligible to apply and will be considered for program inclusion.

            Acquiring a diverse certification is best practice. Businesses that are currently in the process of obtaining their certification are eligible to apply and will be considered for program inclusion.

            Get Notified When the Application Opens!

            The Super Bowl LX Source application has not yet opened. However local businesses can express their interest by clicking the link below.

            SUBMIT AN INTEREST FORM